With nearly 30 years of leadership in financial services and asset management, Jaime Purvis brings deep experience and a reputation for innovation to Blue Pier. As former Executive Vice President at Horizons ETFs, Jaime was instrumental in growing one of Canada’s leading ETF providers, overseeing national accounts and institutional sales, and building relationships with pension funds, family offices, and investment platforms across the country.

At Blue Pier, Jaime leads revenue growth, strategic partnerships, and national sales. His decision to join Blue Pier reflects his belief in its mission and market potential—he describes Blue Pier’s model as the most disruptive innovation he’s seen since ETFs transformed investing. Jaime’s knowledge of capital markets, combined with his strategic vision and client-first approach, is helping reshape how small and mid-sized employers offer retirement security to Canadian workers.